跨境电子商务是互联网时代贸易全球化发展进化的新业态新模式，为企业转型升级注入新动能。跨境电子商务发展正进入爆发期，当前行业最急缺的是“懂跨境•会运营”的高技能人才。在此背景下，我们开发了这门综合性的跨境电子商务运营课程，帮助您系统地了解跨境电子商务知识，掌握定市场、选平台、开网店、做推广、搞创业等跨境电商运营核心技能，开启跨境电子商务职业人生。

本课程由博士、教授和企业大师组成的教师团队为您领航，与苏州知名跨境电子商企业“苏州沃金网络科技有限公司”共同开发，坚持“真店铺•实操作”的原则，围绕企业的真实运营业务，涵盖从市场调研、店铺注册、选品定价、视觉营销、海外推广、物流结算到数据分析的跨境运营全流程，以速卖通为典型平台、以婚纱礼服为典型产品、以B2C出口运营为典型模式系统开展跨境电商运营实操训练，同时分享跨境电商行业最新鲜的全球资讯、最前沿研究报告和最一线的跨境大咖访谈，解决跨境电子商务运营中“卖什么、卖给谁、在哪卖、怎么卖”的核心问题。

划重点：为了更好地帮助利用本课程作为教学资源的开展在线课程的教师，本团队会组织课程助教QQ群，以班级为单位定期地出具学生学习报告，力求通过客观数据来反馈、评价和促进学生的自主学习。

Cross-border e-commerce is a new business model, deriving from the development of trade globalization in the Internet era. The rapid development of Cross-border e-commerce is injecting new momentum into the transformation and upgrading of enterprises. The growth of cross-border e-commerce is entering an outbreak period. The most urgent need in the industry is high-skilled talents who "knows cross-border and good at operations." In this context, we have developed this comprehensive course about cross-border e-commerce operations. This course can help you start a professional life on cross-border e-commerce by systematically providing knowledge and core skills training about targeting the market, choosing an appropriate platform, opening online stores, promoting products, etc.

The attribution of this course is threefold. First, the course is taught by a team of PhDs, professors, and corporate masters. It is jointly developed with Suzhou Woking Network Technology Co., Ltd., a well-known cross-border e-commerce company in Suzhou. Second, the course is developed based on the principle of "REAL STORE • PRACTICAL OPERATION" and centered on the enterprise's real operating business. It covers the whole process of cross-border operation from market research, store registration, product selection pricing, visual marketing, overseas promotion, logistics, and settlement to data analysis. Third, this course takes AliExpress as a typical platform, wedding dresses as typical products, and B2C export operations as a typical model to carry out practical training on cross-border e-commerce operations. At the same time, it shares the freshest global information, the most cutting-edge industry research reports, and the most front-line interviews about the cross-border e-commerce industry. Thus, the course helps solve the core issues of "WHAT to sell, WHOM to sell, WHERE to sell, and HOW to sell" in cross-border e-commerce operations.

1、知识目标

（1）了解跨境电子商务相关法律政策、行业现状、发展趋势及商业模式；

（2）熟悉跨境电商运营、推广、物流及支付结算等工作的全流程；

（3）掌握跨境电商平台注册、选品定价、站内外推广及数据分析等方面的知识。

2、技能目标

（1）能够熟练操作各大主流跨境电商平台的网店页面；

（2）能够灵活使用SEM、FB、Youtube等跨境站内外工具展开营销；

（3）能够有效针对海外市场展开“选平台、选产品、做推广、做物流”等环节工作。

3、素养目标

（1）树立诚实守信、风险防范、全球战略的职业意识；

（2）培养开拓创新、奋斗进取、精益求精的职业精神；

（3）根植品牌自信、国货自强、民族自豪的职业情怀。

该课程学习由浅入深、深入浅出，不需要相关的知识储备，任何行业的、对跨境电子商务感兴趣的学员都可以学习！

l 《跨境电子商务运营实务》，王佳主编，中国人民大学出版社，2023年1月

l 《跨境电子商务基础》，盛立强、王佳主编，高等教育出版社，2020年9月

l 亚马逊大学：http://sellercentral.amazon.com/gp/homepage.html

l 速卖通大学：http://daxue.aliexpress.com/

l Ebay大学：http://university.ebay.cn/

l 福步外贸论坛：http://bbs.fobshanghai.com/

l 雨果网：http://www.cifnews.com/

l 递四方：http://express.4px.com/

l 语联网：http://is.iol8.com/groups/

l 1688： http://page.1688.com/

l 外贸软件工具：http://www.terapeak.cn/

为更好的方便大家交流，课程团队创建了电子商务MOOC学习QQ群，群号为563788055，期待您的加入！