I nternational  B usiness  C ommunication (English)  is a n  advanced course ,  in tegrating knowledge and skills of   Import and Export Management, International Business and Cross-Cultural Communication.  It  puts more emphasis on the improvement of  comprehensive  skills.

The contents of this course are divided into four parts: (1) introduction to business communication; (2) routine business communication; (3) report, proposal and presentation; and (4) employment.

After learning this online course, you are:

vTo master the basic principles of business communication, negotiation skills and theoretical knowledge of cross-cultural communication;

vTo improve the ability of effective cross-cultural communication in different business situations;

vTo improve cultural sensitivity, risk identification and management capabilities;

vTo enhance teamwork spirit;

vTo think critically, independently and rationally;

vTo gain the spirit of innovation and entrepreneurship;

vTo adopt a self-discipline and lifelong learning concept;

vTo strengthen the self-confidence in Chinese culture and grow into a spokesman with strong national identity and emotion.

Adapting to the demand for globally competitive talents of high quality, the course restructures its aims and contents. To simply enable students to read and write business letters is no longer the only aim. To enhance students' cross-cultural communication effectiveness and risk management in international business is becoming more important. Multi-disciplinary knowledge and skills are integrated, such as translation and negotiation skills, multi-cultural elements, case analysis, risk identification and management, etc.

It is advised to apply your professional knowledge and cross-cultural cognition to communicate in English, and to using modern information tools to simulate business communication practice. By doing so, you can equip yourself with the hard and soft skills required in this Internet plus era.

The online resources of this course can be used for flipped classrooms, and the textbook (English version) was published in 2022.

   《国际商务沟通（英语）》课程是《国际贸易实务》和《国际商务》等专业课程的进阶课程，具有更强的综合性和实用性。

   课程内容包括四个部分：（1）商务沟通的基本知识；（2）日常商务沟通；（3）报告与汇报；（4）求职沟通。

   通过线上课程的学习，学习者可以：

• 掌握商务沟通基本原则和谈判技巧、跨文化沟通理论知识
• 提高在不同商务情境中进行有效跨文化沟通的能力
• 提高文化敏感性、专业风险识别和管理能力
• 培养团队协作精神
• 学会独立而理性地进行批判性思考
• 增强创新意识
• 形成终身学习理念和自主学习习惯
• 坚定民族文化自信，成长为有家国情怀的中国声音传播者

    适应高素质国际化人才培养需求，课程从单纯地教学生读懂、会写商务函电，调整为培养学生在国际商务领域的跨文化沟通能力和专业思辩能力；增加了翻译与沟通谈判技巧、多元文化要素、业务情景推演、风险识别管理等多学科专业融合的内容，突出综合性、实践性和高阶性的专业定位。

   在课程学习过程中，学习者可以将专业知识、跨文化认知、沟通技巧和英语语言表达能力统一调动、有机结合；使用现代化信息工具模拟商务沟通实践，适应互联网+时代的人才需求。

   《国际商务沟通（英语）》线上课程资源可用于线上线下混合式教学，可以使用《国际商务沟通（英文版）（慕课版）》作为配套教材（详见参考资料）。

配套教材：

杨智华, 邵怡, 张小衡. 国际商务沟通（英文版）（慕课版）. 北京：清华大学出版社, 2022.

参考文献：

[1] 兰天等. 外贸英语函电（精编版）（第三版）. 东北财经大学出版社, 2019.

[2] 胡英坤等. 商务英语写作. 北京: 外语教学与研究出版社, 2020.

[3] 杨智华, 张小衡. 国际贸易实务（英文版）. 清华大学出版社, 2018.

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