This course cultivates students ' innovative ability through innovative design, program implementation, project optimization, etc. It cultivates students' ability of teamwork and communication skills through team building, work display, market research, entrepreneurial financing, etc. It also cultivates students' comprehensive ability in entrepreneurial practice through achievement protection, entrepreneurial planning, business model, business registration, business management, entrepreneurial risk, product incubation, etc. It is also aimed at implementing comprehensive exploration of creative inspiration, collaborative exchange and entrepreneurial practice, by investors explaining financing skills, entrepreneurs sharing entrepreneurial experience and government staff analyzing of entrepreneurial policies.

Teaching methods of this course mainly include the combination of courseware, written textbooks, video and audio devices, teacher guidance, student discussion and student entrepreneurship practice. The goal of this course is to guide students to conduct independent learning, think and design business models and entrepreneurial plans through rich and diverse teaching methods, encourage and guide students to participate in entrepreneurship competitions, which stimulate their potential scientific research awareness and research interest in related fields, and achieve a true inquiry learn.

The offline course of this course is a high-quality demonstration course in Sichuan Province.  It is jointly created by the Academic Affairs Office of the Southwest Jiaotong University, the Youth League Committee, the School of Economics and Management, the School of Public Administration and Politics & Law, the Behavioral Big Data Research Institute, and the excellent faculty team Approved). In the 9th National University Student E-Commerce "Innovation, Creativity and Entrepreneurship" Challenge, the team of this course won the special prize (second place in the country) for Huiduhuihui, and the first prize of the YOUNG Life team.

Committed to building a first-class teaching team, systematic teaching content, reasonable teaching methods, highly applicable textbooks, and high-level teaching management education reform courses to enhance students' ability to participate in entrepreneurial competitions and cultivate innovative thinking and entrepreneurial awareness and other necessary qualities for entrepreneurship.

It doesn’t matter whether you ever hit a industry or gain the business knowledge, you can learn this course.

Everyone has the potential to start a business, and everyone has the opportunity to succeed. Everyone should consider themselves as a "business". Everyone with abundant skills, qualities and experience, should be their own "CEO". Whether you are a student, a job applicant, regardless of the way you're starting your own company, or to go to business, it is necessary for all of you to study this course, which can help you enhance the innovation ability, help you enhance the ability to identify opportunities and help you build wonderful life!

1.At the beginning of the startup, when we are setting up the startup team, what methods should we adopt to motivate the team members?

2. How to allocate the equity in a startup?

3.What is the most important part of a business plan?

4. How do start-ups create their own brand strategies?

5. For college students to start their own business, how to obtain entrepreneurial resources?

6.How to get investors interested in our project in the shortest time?