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商务谈判英语口语
第11次开课
开课时间: 2025年03月05日 ~ 2025年06月30日
学时安排: 3-5小时/每周
进行至第6周,共17周 已有 386 人参加
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spContent=《商务谈判英语口语》以立德树人为根本任务,培养职业素养高、谈判技能强、英语口语流利的高素质技术技能人才。根据专业教师与企业导师共同梳理外贸业务助理岗位的典型工作任务,以外贸企业真实岗位情景为载体,以商务谈判磋商的流程为主线,采用任务驱动、能力本位的“TCTDA”教学模式进行线上线下混合教学,主要培养学生运用英语和商务谈判技巧与国外客户进行接洽与谈判的能力,培养学生恪守职业道德和职业素养,提升学生的商务沟通技巧、商务洽谈能力和英语口语表达能力。 本课程适用于高职高专商务英语专业及经贸管理类专业的学生,也适用于贸易、金融、管理等初涉职场人士和在职人员的业务培训。
《商务谈判英语口语》以立德树人为根本任务,培养职业素养高、谈判技能强、英语口语流利的高素质技术技能人才。根据专业教师与企业导师共同梳理外贸业务助理岗位的典型工作任务,以外贸企业真实岗位情景为载体,以商务谈判磋商的流程为主线,采用任务驱动、能力本位的“TCTDA”教学模式进行线上线下混合教学,主要培养学生运用英语和商务谈判技巧与国外客户进行接洽与谈判的能力,培养学生恪守职业道德和职业素养,提升学生的商务沟通技巧、商务洽谈能力和英语口语表达能力。 本课程适用于高职高专商务英语专业及经贸管理类专业的学生,也适用于贸易、金融、管理等初涉职场人士和在职人员的业务培训。
—— 课程团队
课程概述

   《商务谈判英语口语》是商务英语专业核心课程,于2010年被评为国家级精品课,2016年成功转型为国家级精品资源共享课,2022年获评市级在线精品课程。

    课程组牢固树立“立德树人、德技并修”理念,采用信息化教学手段掀起“课堂革命”,融入最新专业教学标准,推进并实践数字化教学战略行动,紧抓教学过程高质量,依据商务英语专业新规范、新技术调整原有课程结构和内容,课程结构分为“谈判前的准备”、“交易磋商与合同签订”、及“索赔与理赔”三大项目,“公司和产品、产品推销、询盘报盘、价格谈判、佣金折扣、商品数量与品质、支付方式、包装方式、运输方式、保险、交易达成、索赔与理赔”十二项任务。

    每个任务均为任务先行、项目驱动,通过基本知识点讲解、业务磋商技能讲解、企业导师谈判策略及案例分析、讲中国故事学谈判策略、职业技能大赛及职业资格证书赛题讲解,以及任务展示、思维导图、膳制单据、主题讨论、习题测验、虚拟仿真等形式的训练,使学生可以了解商务谈判的一般流程和相关规则,掌握外经贸活动各个具体环节的专业英语常用表达法;能够运用准确、规范、流利的商务谈判英语完成对外交易磋商各环节的任务,能够在商务活动中运用相关谈判技巧;提高学生运用英语进行商务谈判能力;具备从事对外商务活动所应有的职业能力和职业素养。

课程大纲
Task 1 Companies and Products
1.1 任务导学
1.2 知识讲堂
1.2.1 Lead-in
1.2.2 Dialogue A—Company Visit
1.2.3 Negotiation Skills—Company Profile
1.2.4 Role Play 1
1.2.5 Company Visit—Quiz
1.2.6 Dialogue B—Sample Room Visit
1.2.6 Negotiation Skills: Product Presentation
1.2.7 Role Play 2
1.2.8 Sample Room Visit—Quiz
1.3 职场连线
Learn with Business Instructors
1.4 视野拓展
1.4.1 Vocational Skills—English Speaking Contest
1.4.2 Vocational Qualification—VETS
1.4.3 Advances in Silk Development
1.5 互助论坛
1.5.1 Discussion—Chinese Silk
1.5.2 Exploration—Company Presentation
1.6 任务展示
1.7 巩固提升
1.8 虚拟仿真
1.8.1 Expansion of Business Relations
1.8.2 Exhibition Presentation
Task 2 Sales Promotion
2.1 Guidance on Sales Promotion
2.2 知识讲堂
2.2.1 Lead-in
2.2.2 Dialogue A—Sales Performance
2.2.3 Negotiation Skills—Sales Promotion
2.2.4 Sales Performance—Quiz
2.2.5 Dialogue B—Sales Strategies
2.2.6 Role Play
2.2.7 Sales Strategies—Quiz
2.3. 职场连线
Learn with Business Instructors
2.4. 视野拓展
2.4.1 Vocational Skills--English Speaking Contest
2.4.2 Vocational Qualification--VETS
2.4.3 Rural Live Streaming E-commerce
2.5. 互助论坛
2.5.1 Discussion--Integrity in Sales Promotion
2.5.2 Exploration--Advertising Media
2.6 任务展示
2.7 巩固提升
2.8 虚拟仿真
2.8.1 Company Profile
2.8.2 Product Promotion
Task 3 Enquiries and Offers
3.1 学习指南
Guidance on Enquiries and Offers
3.2 知识讲堂
3.2.1 Lead-in
3.2.2 Dialogue A—The Enquiry about Textiles
3.2.3 Negotiation Skills—Enquiries
3.2.4 The Enquiry about Textiles—Quiz
3.2.5 Dialogue B—The Offer for Soybeans
3.2.6 Negotiation Skills—Offers
3.2.7 Role Play
3.2.8 The Offer for Soybeans—Quiz
3.3 职场连线
Learn with Business Instructors
3.4 视野拓展
3.4.1 Vocational Qualification—VETS
3.4.2 Bargaining and Care for People's Livelihood
3.5 互助论坛
3.5.1 Discussion—Mutual Benefit
3.5.2 Exploration—Fruits for the Celebration Party
3.6 任务展示
3.7 巩固提升
3.8 虚拟仿真
3.8.1 Trade Show
3.8.2 Business Invitation
Task 4 Price Bargaining
4.1 任务导学
Guidance on Price Bargaining
4.2 知识讲堂
4.2.1 Lead-in
4.2.2 Dialogue A-Price Bargaining of Electronics
4.2.3 Negotiating Skills I-Managing the process of price
4.2.4 Price Bargaining of Electronics-Quiz
4.2.5 Dialogue B-Price Bargaining of Garments
4.2.6 Role-play
4.2.7 Price Bargaining of Garments-Quiz
4.3 职场连线
4.3.1 Learn with Business Instructors
4.4 视野拓展
4.4.1 Qualification Certificate-VETS
4.4.2 Price Negotiation of Chinese vaccine
4.5 互助论坛
4.5.1 Discussion-Good Value for Money
4.5.2 Brainstorming-Trade Terms
4.6 任务展示
4.7 巩固提升
4.8 虚拟仿真
4.8.1 Price Bargaining
Task 5 Commission and Discount
5.1 任务导学
Guidance on Commission and Discount
5.2 知识讲堂
5.2.1 Lead-in
5.2.2 Dialogue A-Quotation for Carpets
5.2.3 Negotiating Skills - Commission
5.2.4 Quotation for Carpets-Quiz
5.2.5 Dialogue B-Quotation for Mini-refrigerators
5.2.6 Role-Play
5.2.7 Quotation for Mini-refrigerators-Quiz
5.3 职场连线
5.3.1 Learn with Business Instructors
5.4 视野拓展
5.4.1 Step into Negotiation
5.4.2 Genuine goods has no second price
5.5 互助论坛
5.5.1 Discussion-Genuine Goods Have No Second Price
5.5.2 Brainstorming-Quotation Sheet
5.6 任务展示
5.7 巩固提升
5.8 虚拟仿真
5.8.1Receiving Visitors
Task 6 Quality and Quantity
6.1 任务导学
Guidance on Quality and Quantity
6.2 知识讲堂
6.2.1 Lead-in
6.2.2 Dialogue A -- Quality Standard for Ladies' Jeans
6.2.3 Negotiation Skill (I) -- Quality Clause
6.2.4 Quality Standard for Ladies' Jeans——Quiz
6.2.5 Dialogue B -- Requirements for Quantity
6.2.6 Negotiation Skill (II) -- Quantity Clause
6.2.7 Role-Play -- Superior Quality
6.2.8 Requirements for Quantity -- Quiz
6.3 职场连线
6.3.1 Learn with Business Instructors-Quality and Quantity
6.4 视野拓展
6.4.1 Step into Negotiation -- Quality and Quantity
6.4.2 Survive in Quality
6.5 互助论坛
6..5.1 Brainstorming——Elements of Quality Standard
6.5.2 Discussion——Secret on how to win the market
6.6 任务展示
6.7 巩固提升
6.8 虚拟仿真
6.8.1 Factory Tour
6.8.2 Check-in at the hotel
Task 7 Terms of Payment
7.1 任务导学
Guidance on Payment Terms
7.2 知识讲堂
7.2.1 Lead-in
7.2.2 Dialogue A -- Guarantee from Payment by L/C
7.2.3 Negotiation Skills (I) -- Payment by L/C
7.2.4 Guarantee from Payment by L/C -- Quiz
7.2.5 Dialogue B -- Asking for Easier Payment terms
7.2.6.Negotiation Skill (II) -- Payment by D/P
7.2.7 Role-Play -- Payment by installments
7.2.8 Asking for Easier Payment terms -- Quiz
7.3 职场连线
7.3.1 Learn with Business Instructors -- Usual Payment Terms
7.4 视野拓展
7.4.1 Step into Negotiation -- Appropriate Payment
7.4.2 International Settlements Build a Bridge
7.5 互助论坛
7.5.1 Brainstorming -- How to choose a proper payment
7.5.2 Discussion——The procedure of D/A
7.6 任务展示
7.7 巩固提升
7.8 模拟仿真
7.8.1 Scene Simulation——Business Negotiation
Task 8 Packing
8.1 任务导学
Guidance on Packing
8.2 知识讲堂
8.2.1 Lead-in
8.2.2 Dialogue A-Outer Packing
8.2.3 Negotiating Skills-A Brief Overview on Packing
8.2.4 Outer Packing-Quiz
8.2.5 Dialogue B-Inner Packing
8.2.6 Negotiating Skills-Shipping Marks
8.2.7 Role-play
8.2.8 Inner Packing-Quiz
8.3 职场连线
8.3.1 Learn with Business Instructors
8.4 视野拓展
8.4.1 Step into Negotiation
8.4.2 The invention of paper-making
8.5 互助论坛
8.5.1 Discussion- The Invention of Paper-making
8.6 任务展示
8.7 巩固提升
8.8 虚拟仿真
8.8.1 Interpretation Practice
Task 9 Shipment
9.1 任务导学
Guidance on Shipment
9.2 知识讲堂
9.2.1 Lead-in
9.2.2 Dialogue A - Request an Early Shipment
9.2.3 Negotiation Skills - Transportation Modes
9.2.4 Dialogue A - Request an Early Shipment - Quiz
9.2.5 Dialogue B - Finding a Liner
9.2.6 Role-play
9.2.7 Dialogue B - Finding a Liner - Quiz
9.3 职场连线
9.3.1 Learn with Business Instructor - Loading & Documents
9.4 视野拓展
9.4.1 Step into Negotiation - Shipment
9.4.2 Cosco - Scientific and Technological Innovation
9.5 互助论坛
9.5.1 Discussion - Whose responsibility?
9.5.2 Brainstorm - Request an Early Shipment
9.6 任务展示
9.7 巩固提升
9,8 虚拟仿真
9.8.1 Business Negotiation
9.8.2 Useful Expressions
Task 10 Insurance
10.1 任务导学
Guidance on Insurance
10.2 知识讲堂
10.2.1 Lead-in
10.2.2 Dialogue A——Introduction to Insurance Coverage
10.2.3 Negotiating Skill (I)——Insurance Clause
10.2.4 Introduction to Insurance Coverage——Quiz
10.2.5 Dialogue B——What coverage should be insured?
10.2.6 Negotiating Skill (II)——Tips on Insurance Clause
10.2.7 Role Play——Choosing the best insurance coverage
10.2.8 What coverage should be insured?——Quiz
10.3 职场连线
10.3.1 Learn with Business Instructors-Cover insurance
10.4 视野拓展
10.4.1 Step into Negotiation -- Proper Choice for Insurance
10.4.2 Export & Credit Insurance escorts for enterprises
10.5 互助论坛
10.5.1 Brainstorming——Factors in connection with insurance
10.5.2 Discussion——Sense of Responsibility
10.6 任务展示
10.7 巩固提升
10.8 虚拟仿真
10.8.1 Interpretation Training
Task 11 Conclusion and Contract
11.1 任务导学
Guidance on Conclusion and Contract
11.2 知识讲堂
11.2.1 Lead-in
11.2.2 Dialogue A - Confirm the Contract
11.2.3 Negotiation Skills - Conclusion of Business
11.2.4 Dialogue A - Confirm the Contract - Quiz
11.2.5 Dialogue B - Correct Errors in Contract
11.2.6 Role-play
11.2.7 Dialogue B - Correct Errors in Contract - Quiz
11.3 职场连线
11.3.1 Learn with business instructors - Business Conlusion
11.4 视野拓展
11.4.1 Qualification Certificate-VETS
11.4.2 Step into Negotiation - Conclusion of Business
11.4.3 Yutong - Fulfill the Contractly Honestly
11.5 互助论坛
11.5.1 Discussion - Supplement the contract terms
11.5.2 Brainstorm - Contract Terms
11.6 任务展示
11.7 巩固提升
11.8 虚拟仿真
11.8.1 Businee Banquet
11.8.2 Business Interpretation
Task 12 Claim
12.1 任务导学
12.2 知识讲堂
12.2.1 Lead-in
12.2.2 Dialogue A - Decline a Claim
12.2.3 Negotiation Skills - Brief Introduction of Claim and Settlement
12.2.4 Dialogue A - Decline a Claim - Quiz
12.2.5 Dialogue B - Entertain a Claim
12.2.6 Role-play
12.2.7 Dialogue B - Entertain a Claim - Quiz
12.3 职场连线
12.3.1 Learn with Business Instructors - Claims and Settlement
12.4 视野拓展
12.4.1 Qualification Certificate-VETS
12.4.2 Claim Settlement - Qingdao Maritime Court
12.5 互助论坛
12.5.1 Discussion - Time Limit for Handling Claims
12.5.2 Brainstorm - Cause of Claim and Settlement Methods
12.6 任务展示
12.7 巩固提升
12.8 虚拟仿真
12.8.1 Airport Drop-off
12.8.2 Business Interpretation
展开全部
参考资料

    本课程配套教材是高等教育出版社于2023年11月出版的数字教材《商务谈判英语口语》(ISBN 978-7-89530-685-1),以及两本辅助教材《新视野商务英语视听说(下)》《世纪商务英语谈判口语》。








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天津商务职业学院
5 位授课老师
冯岩岩

冯岩岩

教授

王晨

王晨

副教授

刘晓慧

刘晓慧

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