Week 1：Business Environment and Entrepreneurship

1.1 Introduction to Business Environment

1.2 Internal Environment

1.3 External Environment

1.4 Definition of Entrepreneurship

1.5 The Entrepreneurs' Personality Traits

1.6 Entrepreneurial Growth and Failures

Week 1 PDF Slides（课件）

Unit 1 "Business Environment" 词汇表

Unit 2 "Entrepreneurship" 词汇表

《商务英语》慕课学习操作方法指导（电脑版）.MP4

《商务英语》慕课学习操作方法指导（手机版）.MP4

第1周测试题

Week 2：Discovering Business Opportunities and Establishment of a Business

Week 2 PDF Slides（课件）

Unit 3 "Discovering Business Opportunities" 词汇表

Unit 4 "Establishment of a Business" 词汇表

2.1 How to find the opportunity that’s right for you

2.2 How to decide whether or not to pursue a business opportunity

2.3 How to evaluate and identify the risks

2.4 Business opportunities in China

2.5 Taking the right approach to make real money

2.6 Choosing the right business organization (1)

2.7 Choosing the right business organization (2)

2.8 Registering a business name and get the licenses

第2周测试题

Week 3：Organizational Structure & Recruiting and Training Employees

3.1 Importance of organizational structure

3.2 Major types of organizational structure

3.3 Modern organizational structure

3.4 Formal and informal organizations

3.5 Significance and strategies of recruitment

3.6 Recruitment methods and selection

3.7 Training new employees

Week 3 PDF Slides（课件）

Unit 5 "Organizational Structure" 词汇表

Unit 6 "Recruiting and Training Employees" 词汇表

第3周测试题

Week 4：Employee Motivation and Corporate Culture

4.1 Intrinsic and extrinsic motivation

4.2 Theories of employee motivation

4.3 Tools for employee motivation

4.4 Tips on how to increase employees’ motivation quickly

4.5 Factors affecting corporate culture

4.6 Types of organizational culture

4.7 The importance of corporate culture

4.8 Strong culture and weak culture

4.9 National culture and corporate culture

4.10 The limitations of corporate culture

Week 4 PDF Slides（课件）

Unit 7 "Employee Motivation" 词汇表

Unit 8 "Corporate Culture" 词汇表

第4周测试题

Week 5：Production, Product and Marketing

5.1 Factors of production

5.2 Classification of products

5.3 New product development process

5.4 Product life cycle

5.5 The definition of marketing

5.6 The concepts of marketing

5.7 The functions of marketing

5.8 Marketing mix

5.9 Key marketing strategy decisions

Week 5 PDF Slides（课件）

Unit 9 "Production and Products" 词汇表

Unit 10 "Marketing" 词汇表

第5周测试题

Week 6：Financial Management and Financing

6.1 The functions of financial management

6.2 The objectives of financial management

6.3 The contents of financial management

6.4 Accounting and financial management systems

6.5 The definition of financing

6.6 Debt financing

6.7 Equity financing

6.8 Selecting financing sources

Week 6 PDF Slides（课件）

Unit 11 "Financial Management" 词汇表

Unit 12 "Financing" 词汇表

第6周测试题

Week 7：Corporate Social Responsibility and Going to the International Market

7.1 Basic ideas and history of corporate social responsibility

7.2 The importance of corporate social responsibility in business

7.3 How the businesses can be socially responsible

7.4 The relation of social responsible actions and economic performance

7.5 The development of corporate social responsibility in China

7.6 The background：Globalization

7.7 The international market environment

7.8 Reasons for going to the international market

7.9 The opportunities and challenges of going to the international market

7.10 The modes of going to the international market

Week 7 PDF Slides（课件）

Unit 13 "Corporate Social Responsibility" 词汇表

Unit 14 "Going to the International Market" 词汇表

第7周测试题

Week 8：E-Business

8.1 The history of e-business

8.2 The differences between e-business and e-commerce

8.3 The advantages & disadvantages of e-business

8.4 Major considerations in e-business

8.5 How to create an e-business enterprise

Week 8 PDF Slides（课件）

Unit 15 "E-Business" 词汇表

第8周测试题