1. Content
After more than 20 years of ups and downs, e-commerce has long penetrated every aspect of people's lives. Its various new models, new methods, and new phenomena are everywhere we go, but we do not necessarily have a deep understanding of the expertise and essential laws behind it.
How do we understand social e-commerce? What kind of “boxing combination” can the mobile e-commerce industry use? What is the essence of old client rip-off by big data? What’s the nouveau play about word-of-mouth? What’s behind Bitcoin's surge? Why does P2P always cause disputes in China? What is the core of the new retail? Is only the distance what cross-border e-commerce can cross over? Do we really have privacy? What are those that actually belong to the sharing economy?
We believe that the above questions are often bothering you as well. For this reason, we invited 7 Ph.D. experts from Zhongnan University of Economics and Law, covering a wide range of subjects (computer, online marketing, supply chain, information management, and more). And we had them carefully select 35 pieces of e-commerce knowledge which you often see but not necessarily really know about, and integrate them into the following eight chapters, presenting to you All the Matters about E-commerce.
(1) First Look of E-commerce
(2) Ways to Accomplish E-commerce
(3) Online Marketing
(4) Innovative Payment and Finance
(5) Managing E-commerce Supply Chain
(6) E-commerce Security
(7) New Retailing
(8) The Development of E-commerce
2. Features
(1) Sufficiently close-to-life knowledge selected
Based on the offline curriculum, we have brought the most exciting and cutting-edge content online. The knowledge chosen for the online course has been polished many rounds and is very close to life. With our expertise, we would like to give everyone a better understanding of the everyday e-commerce phenomena in a relaxing atmosphere.
(2) Possibly rich content and form of lecture
We’ve worked hard on finding videos, pictures, a range of latest streaming materials and resources together with real-world cases. Every student can get the relevant expertise enjoyably, and improve his/her understanding of e-commerce at ease, even without any professional background, and even at intervals of playing and relaxation.
(3) Possibly diverse teaching method
Except for seven teachers, we have also invited senior experts from Ali Research, bosses of e-commerce enterprises, scholars from domestic and overseas universities, and students of various levels to get involved in the teaching and learning program. We have tried putting the classroom at the corporate site, using interviews, micro cases, and live group interaction, to enable everyone to gain e-commerce related expertise in real-world situations and experiences.
3. Teaching Requirements
(1) Students should be able to enhance and enrich their understanding and mastery of e-commerce expertise through the reading of the reference books and related materials recommended in this course.
(2) Students should complete the exercises, case analysis, and online discussion of the course, to acquire knowledge through this teaching and learning program.
1. Recognize and understand the basic concepts of e-commerce, the value chain framework system, the composition and operation mechanism of e-commerce systems, as well as the environment and current situation of e-commerce development.
2. Understand and master the basic knowledge of e-commerce technology, online marketing, Internet finance, e-commerce security and implementation, e-commerce supply chain, and logistics.
3. Understand the cutting-edge applications of e-commerce such as cloud computing, intelligent recommendation technology, blockchain, P2P, online crowdfunding, new retailing, cross-border e-commerce, rural e-commerce, sharing economy, gig economy.
Week 1 First look of E-commerce
Unit Test
1.1 What is E-commerce?
1.2 The past and present of e-commerce
1.3 The story behind e-commerce classification
1.4 Introduction to e-commerce in China
Discussion
Week 2 Ways to Accomplish E-commerce
2.1 Nonnegligible user terminal
2.2 Unequal Internet continent
2.3 The technology of e-commerce
2.4 Joint policies of mobile e-commerce
2.5 Social e-commerce involving everyone
【Expert Lecture】Content Marketing
Discussion
Unit Test
Week 3 Online Marketing
3.1 My product is up to you!
3.2 Perspective on the phenomenon of price discrimination
3.3 The reconstruction of channels
3.4 New forms of word of mouth
3.5 You have to listen to consumers!
Corporate style: Entering Wuhan Ningmei
Discussion
Assignment 1
Unit Test
Week 4 Innovative Payment and Finance
4.1 Crazy digital currency
4.2 The battle of third-party payment
4.3 P2P on the way to advance
4.4 Trap about crowdfunding
Discussion
Unit Test
Week 5 Managing E-commerce Supply Chain
5.1 Platform operation: different models
5.2 Logistics: no limits of the speed
5.3 Pricing: not just "fixed" prices
5.4 Marketing: know you better than yourself
【Executive Interview】Reveal the secret of intelligent storage
Duscussion
Unit Test
Week 6 E-commerce Security
6.1 Safe or not
6.2 Invincible spear
6.3 Unassailable shield
6.4 Do you really have privacy?
6.5 Roles and tasks of security management
Discussion
No requirement
1. Huang Minxue. E-commerce (Fifth Edition). Beijing: Higher Education Press, 2017.
2. Efrem Teban, David King, Lee Zaikui, Liang Dingpeng. E-commerce - Management and Social Network Perspectives (Eighth Edition). Beijing: China Renmin University Press, 2018.
3. Gary Schneider, Electronic Commerce (Twelfth Edition), Cengage Learning, 2017.
4. Chen Zhihao, Liu Xinyan. Network Marketing (Third Edition). Huazhong University of Science and Technology Press. 2020.
Associate Professor
由高教社联手网易推出，让每一个有提升愿望的用户能够学到中国知名高校的课程，并获得认证。
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