This course provides training for high-quality talents in international business. First of all, through this course, a theoretical system of international business negotiation is established for students, and guidance is provided for students on negotiation motivation, process, structure, preparation process and basic theories and rules. Secondly, this course helps students to further understand the psychological behavior and personality characteristics in the negotiation process, distinguish negotiation categories and master the negotiation rhythm.

This course is based on the study of international business negotiation theory and rules. The learning objectives are : 

1. To improve the ability to analyze the negotiation framework and negotiation power;

2. To increase the understanding of different negotiation modes; 

3. To improve the understanding of concepts and basic theories in the multilateral negotiation system; 

4. To understand the characteristics appearing in different decision behaviors and cultural environments. 

International Business Management, International Marketing, International Business Environment