Overview

Upon successful completion of this course, you are expected to acquire basic competence in international business communication:

l Reading professional literatures without barriers caused by the lack of vocabulary;

l Conversing with others on marketing-related topics in English;

l Presenting business topics in English;

l Writing on marketing-related topics in English.

Features

l The course is with English as a medium of instruction (EMI). 

l It provides systematic and comprehensive knowledge of marketing.

l It helps promote the English proficiency of business students.

l It also helps English majors acquire business knowledge.

l All lectures are with clear and concise instructions, subtitles (optional), and adjustable playback speed.

Who are this course for?

• This online course is ideal for those:

• who want to learn basic marketing knowledge in English;

• who study business-related majors in a EMI context；

• who are in a workplace where English is required for communication on marketing and other business topics.

Tips for effectively learning this course

l Lecture videos can be used to:

·  practice listening skills (by switching off English subtitles)

·  practice translating or interpreting (by switching on Chinese subtitles)

·  practice public speaking skills (by shadowing the instructors’lecturing)

l Glossaries can be used to build your vocabulary.

l Authentic reading materials can be used to obtain professional knowledge.

l Dictation exercises can be used to practice your listening comprehension.

Objectives

l By learning the key knowledge points, professional terms and expressions of marketing English presented in the lecture videos, you may have a better command of English as a lingua franca in international business environment.

l By finishing the exercises, quizzes, and discussions in the learning forum, you may have adequate language input and output.

l By completing this course, you may improve the ability of using English in international business contexts.    

Prior knowledge requirement: 

• General business knowledge

• Intermediate English knowledge