国内外营销领域顶级期刊

[1] Journal of Marketing Research (JMR)

[2] Journal of Marketing (JM)

[3] Journal of Consumer Research (JCR)

[4] Marketing Science (MS)

[5]International Journal of Research in Marketing (IJRM)

[6]Journal of Consumer Psychology (JCP)

[7]Journal of the Academy of Marketing Science (JAMS)

[8]Journal of Retailing (JR)

[9]Marketing Letters

[10]《管理世界》

[11]《心理学报》

[12]《南开管理评论》

[13]《中国工业经济》

[14]《外国经济与管理》

第1章 营销：创造顾客价值和顾客契合

参考文献

[1] Jr C H S . Servant leadership, distributive justice and commitment to customer value in the salesforce[J]. Journal of Business & Industrial Marketing, 2016, 31(1):70-82.

[2] Orens R , Aerts W , Lybaert N . Customer value disclosure and cost of equity capital[J]. Review of Accounting and Finance, 2013, 12(2):130-147.

[3] Herman. The Relationship between Customer Value and Customer Satisfaction in Face-to-face Tutorials at Universitas Terbuka[J]. Asian Association of Open Universities Journal, 2014, 9(1):105-114.

[4] Munnukka J , Pentti Ja¨rvi , Outi U . Impact of service quality dimensions on the formation of customer value in B to B services[J]. Marketing Intelligence & Planning, 2013, 31(3):286-299.

[5] Chuang Y F , Chia S H , Yih Wong J . Customer value assessment of pharmaceutical marketing in Taiwan[J]. Industrial Management & Data Systems, 2013, 113(9):1315-1333.

参考书籍

[1] 里斯, 特劳特, 谢伟山, 苑爱冬. 定位:有史以来对美国营销影响最大的观念.Positioning: the battle for your mind[M]. 机械工业出版社, 2011. 

[2] 罗伯特·西奥迪尼. 影响力:the psychology of persuasion[M]. 中国人民大学出版社, 2006.

第2章 营销环境与营销战略

参考文献

[1] Keegan B J , Rowley J , Tonge J . Marketing agency-client relationships: towards a research agenda.[J]. European Journal of Marketing, 2017, 51(7/8):EJM-10-2015-0712.

[2] Séraphin, Hugues, Gowreesunkar V G B . Conclusion: what marketing strategy for destinations with a negative image?[J]. Worldwide Hospitality and Tourism Themes, 2017, 9(5):570-576.

[3] Debrah Y , Amankwahamoah J , Boso N . International Marketing Strategies of Emerging Market Firms: Nature, Boundary Conditions, Antecedents, and Outcomes[M]// Käuferverhalten und Marketing-Entscheidung. Gabler Verlag, 1978.

[4] Yu L , Zhang J , Huang Z , et al. A two-period pricing model with hunger marketing strategy[J]. Journal of Modelling in Management, 2017:00-00.

[5] Teare R , Seraphin H , Gowreesunkar V G , et al. What marketing strategy for destinations with a negative image?[J]. Worldwide Hospitality and Tourism Themes, 2017:00-00.

参考书籍

[1] 博恩·崔西, 崔西, 王有天, et al. 销售中的心理学[M]. 中国人民大学出版社, 2007.

[2] 杰克·特劳特, 史蒂夫·里夫金, 特劳特, et al. 重新定位:定位之父杰克·特劳特封笔之作[M]. 机械工业出版社, 2010.

第3章 消费者市场与消费者购买行为

参考文献

[1] Liu Y , Segev S , Villar M E , et al. Comparing two mechanisms for green consumption: cognitive-affect behavior vs. theory of reasoned action[J]. Journal of Consumer Marketing, 2017:00-00.

[2] Mancini P , Marchini A , Simeone M , et al. Which are the sustainable attributes affecting the real consumption behaviour? Consumer understanding and choices[J]. British Food Journal, 2017:00-00.

[3] Civero G , Rusciano V , Scarpato D . Consumer behaviour and corporate social responsibility: an empirical study of Expo 2015[J]. British Food Journal, 2017, 119(8):1826-1838.

[4] Kazlauske D , Gineikiene J . Do you feel younger enough to choose nostalgic products? Exploring the role of age identity in nostalgic purchasing behavior[J]. Baltic Journal of Management, 2017, 12(3):BJM-08-2016-0185.

[5] Carrington M J , Neville B A . Marketers are consumers too: : integrating consumer-self in potential value creation[J]. European Journal of Marketing, 2016, 50(5/6):863-891.

参考书籍

[1] 〔美〕加里·阿姆斯特郎, 〔美〕菲利普·科特勒, 俞利军. 科特勒市场营销教程[M]. 华夏出版社, 2004.

[2] 菲利普·科特勒, 凯文·莱恩·凯勒. 营销管理:全球版[M]. 中国人民大学出版社, 2012.

第4章 顾客导向的市场

参考文献

[1] Dennis C , Jayawardhena C , Tiu Wright L , et al. Consumers online: intentions, orientations and segmentation[J]. International Journal of Retail & Distribution Management, 2007, 35(6):515-526.

[2] Kaynak E , Kara A , Chow C S F , et al. Pattern of similarities/differences in time orientation and advertising attitudes[J]. Asia Pacific Journal of Marketing and Logistics, 2013, 25(4):631-654.

[3] Kumar A , Fairhurst A , Kim Y K . The role of personal cultural orientation in consumer ethnocentrism among Indian consumers[J]. Journal of Indian Business Research, 2013, 5(4):235-250.

[4] Mamun A A , Mohiuddin M , Fazal S A , et al. Effect of Entrepreneurial and Market Orientation on Consumer Engagement and Performance of Manufacturing SMEs[J]. Management Research Review, 2017:00-00.

[5] B. Büttner, Oliver, Florack A , S. G?Ritz A . Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication[J]. European Journal of Marketing, 2014, 48(5/6):1026-1045.

参考书籍

[1] 屈云波, 张少辉. 市场细分, 市场取舍的方法与案例[M]. 企业管理出版社, 2010.

[2] 何慧爽. 产品差异化与企业竞争策略研究[M]. 中国水利水电出版社, 2014.

第5章 产品、服务和品牌：构建顾客价值

参考文献

[1] Nanda M , Pattnaik C , Lu Q , et al. Innovation in social media strategy for movie success: a study of the Bollywood movie industry[J]. Management Decision, 2017:00-00.

[2] Harjoto M A , Salas J . Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing[J]. Journal of Product & Brand Management, 2017, 26(44):00-00.

[3] Cassinger C , Eksell J . The magic of place branding: regional brand identity in transition[J]. Journal of Place Management & Development, 2017, 10(4):00-00.

[4] O"Reilly K A , Mumuni A G , Newell S J , et al. Parent brand quality, service intensity, and consumers’ usage consideration of service-to-service brand extensions[J]. Journal of Product & Brand Management, 2017:00-00.

[5] TuKej LovIn U , Podnar K , Balmer J . Consumers’ identification with corporate brands: brand prestige, anthropomorphism and engagement in social media[J]. Journal of Product & Brand Management, 2017:00-00.

参考书籍

[1] 杜向荣. 服务营销管理[M]. 清华大学出版社, 2014.

[2] 克里斯托弗・布曼, 王煦逸, 蒂洛・哈拉斯佐维奇, et al. 品牌管理:基于企业内部的视角[M]. 上海财经大学出版社, 2015.

第6章 定价与促销战略

参考文献

[1] Barreda A A , Zubieta S , Chen H , et al. Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup[J]. Tourism Review, 2017, 72(2):TR-02-2017-0018.

[2] Hafezalkotob A , Mahmoudi R , Hajisami E , et al. Wholesale-retail pricing strategies under market risk and uncertain demand in supply chain using evolutionary game theory[J]. Kybernetes, 2018:K-02-2017-0053.

[3] Roy M D , Sana S S . Random sales price-sensitive stochastic demand: An imperfect production model with free repair warranty[J]. Journal of Advances in Management Research, 2017, 14(3):00-00.

[4] Gibbs C , Guttentag D , Gretzel U , et al. Use of dynamic pricing strategies by Airbnb hosts[J]. International Journal of Contemporary Hospitality Management, 2017:00-00.

[5] Akram U , Hui P , Kaleem Khan M , et al. How website quality affects online impulse buying: moderating effects of sales promotion and credit card use[J]. Asia Pacific Journal of Marketing and Logistics, 2017:00-00.

参考书籍

[1] 肯尼思・E.克洛, 唐纳德・巴克, Clow K , et al. 整合营销传播:广告媒介与促销[M]. 格致出版社, 2015.

[2] 边翠兰, 曹海英. 公共关系原理与应用[M]. 首都经济贸易大学出版社, 2015.

第7章 营销渠道：递送顾客价值

参考文献

[1] Raut R ,  Kharat M ,  Kamble S , et al. Sustainable Evaluation, &, Selection of potential Third Party Logistics providers (3PL): an Integrated MCDM Approach[J]. Benchmarking: An International Journal, 2018:00-00.

[2] Multaharju S ,  Lintukangas K ,  Hallikas J , et al. Sustainability-related risk management in buying logistics services - an exploratory cross-case analysis[J]. The International Journal of Logistics Management, 2017:00-00.

[3] Huo B ,  Wang Q ,  Zhao X , et al. Barriers to third-party logistics integration: empirical evidence from China[J]. Industrial Management & Data Systems, 2017, 117(8):1738-1760.

[4] Brun A ,  Castelli C ,  Karaosman H , et al. A focused supply chain strategy for luxury fashion management[J]. Journal of Fashion Marketing and Management: An International Journal, 2017:00-00.

[5] Tontini G , S?Ilen K S , Phau I . Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)[J]. Asia Pacific Journal of Marketing and Logistics, 2017:00-00.

参考书籍

[1] Stern L W ,  El-Ansary A I ,  Coughlan A T . 市场营销渠道[M]. 清华大学出版社, 2001.

[2] 庄贵军. 营销渠道管理.第2版[M]. 北京大学出版社, 2012.

第8章 直复、网络和社交媒体营销

参考文献

[1] Algharabat,  Salah R . Linking social media marketing activities with brand love[J]. Kybernetes, 2017, 46(10):1801-1819.

[2] Simeone M ,  Russo C . The growing influence of social and digital media. Impact on consumer choice and market equilibrium[J]. British Food Journal, 2017, 119(3):00-00.

[3] Shaltoni A M ,  Johnston W ,  Johnston W . From websites to social media: exploring the adoption of internet marketing in emerging industrial markets[J]. Journal of Business & Industrial Marketing, 2017:00-00.

[4] Duan J ,  Dholakia R R ,  Norberg P . Posting purchases on social media increases happiness: the mediating roles of purchases’ impact on self and interpersonal relationships[J]. Journal of Consumer Marketing, 2017:00-00.

[5] Wang Y ,  Rod M ,  Ji S , et al. Social media capability in B2B marketing: toward a definition and a research model[J]. Journal of Business & Industrial Marketing, 2017:00-00.

参考书籍

[1] 保罗·斯普林格, 梅尔·卡森, PaulSpringer, et al. 数字化先锋:广告、营销、搜索和社交媒体领导者的成功案例[M]. 机械工业出版社, 2014.

[2] 李·奥登, LeeOdden, 奥登, et al. 优化:高效的SEO、社交媒体和内容整合营销实践及案例[M]. 电子工业出版社, 2012.

第9章 可持续的市场营销：社会责任和道德

参考文献

[1] Thomas F ,  Lin Y , Eisingerich. Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior[J]. European Journal of Marketing, 2018(4).

[2] De Lange D ,  Dodds R . Increasing sustainable tourism through social entrepreneurship[J]. International Journal of Contemporary Hospitality Management, 2017, 29(7):IJCHM-02-2016-0096.

[3] Enjolras G ,  Aubert M . Short food supply chains and the issue of sustainability: a case study of French fruit producers[J]. International Journal of Retail & Distribution Management, 2018:IJRDM-08-2016-0132.

[4] BjRklund M ,  Forslund H ,  Chan H K . Exploring the sustainable logistics innovation process[J]. Industrial Management & Data Systems, 2017:00-00.

[5] Paswan A ,  Guzman F ,  Lewin J . Attitudinal determinants of environmentally sustainable behavior[J]. Journal of Consumer Marketing, 2017, 34(5).

参考书籍

[1] 黛安娜·马丁, 约翰·斯考滕, DianeMartin, et al. 可持续营销[M]. 上海人民出版社, 2014.

[2] 王明星. 绿色市场营销研究[M]. 广东人民出版社, 2002.