Global Entrepreneurship and Innovation_南京邮电大学

SPOC学校专有课程

Global Entrepreneurship and Innovation

开课时间： 2025年02月16日 ~ 2025年06月06日

学时安排： 3-5小时每周

进行至第12周，共16周已有 149 人参加

立即参加

spContent=全球创新与创业（Global entrepreneurship and innovation）是南京邮电大学国际化进程中管理类的重点课程之一。旨在拓宽学生的视野、培养全球化的创业思维与技能。因为教学对象不仅有中国学生，还有国际学生，所以本课程的特色之一是跨文化的学习环境；通过国际学生的互动和创业项目交流，致力于培养学生的国际化视野、市场洞察能力、团队合作能力和问题解决能力，为成为一带一路国家的友好使者奠定扎实的创新创业基础。另一特色是课程强调真实项目驱动的行动学习法。课程设计上以实践教学为核心，通过完整的完成来自企业的实际创业项目，以及参观孵化器等多种实践形式增加对创业实践的认知。

全球创新与创业（Global entrepreneurship and innovation）是南京邮电大学国际化进程中管理类的重点课程之一。旨在拓宽学生的视野、培养全球化的创业思维与技能。因为教学对象不仅有中国学生，还有国际学生，所以本课程的特色之一是跨文化的学习环境；通过国际学生的互动和创业项目交流，致力于培养学生的国际化视野、市场洞察能力、团队合作能力和问题解决能力，为成为一带一路国家的友好使者奠定扎实的创新创业基础。另一特色是课程强调真实项目驱动的行动学习法。课程设计上以实践教学为核心，通过完整的完成来自企业的实际创业项目，以及参观孵化器等多种实践形式增加对创业实践的认知。

—— 课程团队

课程概述

This course is designed to give an in-depth understanding on the impact of innovation & entrepreneurship on global competition, sources of, and the development of, Innovation and Entrepreneurship, the general process of entrepreneurial initiatives including idea generation and screening, business model development, marketing, operations, and organizations & Team. The course also includes sessions on new venture financing and digital marketing which is helpful for the new venture to grow quickly in a competitive scenario. The course is a blend of theory and practice therefore this course does not require any prerequisite.

成绩要求

Assignments 20%

Class Discussion 20%

(You can get full marks if you follow the teacher's questions more than 5 times in the classroom communication area.)

Unit test and assignments :10%

Final exam 50%

(online course examination will be conducted at the end of the term.)

课程大纲

Course Introduction

1.1 The main objectives and content of the course

1.2 What Is Entrepreneurship?

1.3 Entrepreneurial process and Timmons model

Globalization and Opportunity identification

2.1 Understanding the background of globalization. and Innovation

2.2 Entrepreneurship thinking

2.3 Opportunity Searching

Concept developemnt and feasibility analysis

3.1 Innovation and Creativity

5.2 Design thinking and concept development

5.3 Feasibility analysis

Building and Managing Teams

4.1 the characteristics of effective and ineffective teams

4.2 the motivations and roles of team members

4.3 the stages of team development

Business Model Design

5.1 What is Business Model Canvas?

5.2 The design of Business Model

5.3 Four business model patterns

Customer Discovery and Buyer Persona

6.1 What is Customer Discovery?

6.2 The stages of the customer discovery process.

6.3 Buyer Persona

Digital Marketing

7.1 What is Digital Marketing?

7.2 Selection of the form of digital marketing

7.3 How to create a digital markeitng plan?

Financing Ventures

8.1 Different Forms of new venture financing

8.2 break even and valuation

Business planning and Presentation

9.1 Introduction of the template of business plan

9.2 How to make a 8-min presentation

展开全部

参考资料

Texts

[1] John Bessant, Joe Tidd，Innovation and Entrepreneurship，John Wiley & Sons，2015

[2] Eric Ries，The Lean Startup，Crown Business，2011

[3] Steve Blank，The Four Steps to the Epiphany，Cafepress.com，2005

[4] Peter F. Drucker, Innovation and Entrepreneurship, HarperBusiness,2006

Other reading material:

Jeffry A. Timmons, Stephen Spinelli, Jr. New Venture Creation，2014

Kontny, Nathan. "The Scientist." A Medium Corporation, November 2015

McCracken, Harry. "How Facebook Keeps Scaling Its Culture." Fast Company, November 2015.

Timothy Keiningham, Lerzan Aksoy, Helen L. Bruce, Fabienne Cadet, Natasha Clennell, Ian R. Hodgkinson, Treasa Kearney,Customer experience driven business model innovation,Journal of Business Research,2019

Tseng Kamm, Lucia. "How to Apply Entrepreneurial Tools to Corporations—Easily!" (PDF - 1.1MB) MIT Thesis, June 2015.

Kiefer, C. Monograph: "Notes on the Practice of Corporate Entrepreneurship" (PDF), 2016, pp. 56–59.

Wilson, Fred. "Winner Takes Most." AVC. October 18, 2015. VC Fred Wilson ponders

Fleming, L. "Breakthroughs and the Long Tail of Innovation." MIT Sloan Management Review 49, no. 1 (2007): 69-74.

‍

Website related：

1 位授课老师

徐侠

副教授

大学

升学/择业

终身学习

徐侠

友情链接

关注我们

关于我们